Full-stack Developer - Freelancer
Digitized bespoke tailoring for Stitch My Clothes—from inspiration through doorstep delivery
Launched Stitch My Clothes's custom apparel stack—from immersive storefront to measurement-first checkout—so shoppers, stylists, and tailors can co-create garments without spreadsheets or ad-hoc chat.
Visit live experienceCustom garments designed
9.6K/yr
Measurement completion
92%
before checkout
Checkout conversion lift
+27%
Core technologies
Tech Stack
The tools, frameworks, and infrastructure used to deliver this solution.
Experience gallery
Visual highlights
Snapshots from the journeys, handoffs, and surfaces that defined the work.
Focus areas
Where the work created leverage
Led discovery, architecture, and delivery of the App Router commerce experience, layering a modular shirt studio, measurement capture flows, cart intelligence, and dual payments on top of Clerk-secured APIs and MongoDB.
Immersive storefront
Stitched hero, sponsor reels, testimonials, and discount popups with Tailwind + Radix primitives so marketing can compose new drops quickly.
Customization studio
Implemented the layered shirt designer, measurement flows, and PDF spec export so stylists capture every detail before production.
Commerce ops
Orchestrated cart persistence, coupons, PayPal + COD payments, and notification rails so CX, logistics, and finance stay in sync.
Responsibilities
How the role showed up day-to-day
From collaboration rituals to hand-offs, every responsibility laddered up to reliable delivery.
Responsibility
Commerce product leadership
Ran vision to launch for storefront, studio, and checkout, keeping discovery artifacts and release cadences visible to merch, ops, and leadership.
- Maintained story maps for landing, customization, and measurement funnels
- Facilitated weekly design + ops reviews to unblock boutique readiness
- Partnered with QA on mobile, PDF, and PayPal regression suites
Responsibility
Platform engineering
Owned the Next.js App Router stack, Clerk auth, Mongo models, and Cloudinary assets powering garments, carts, and orders.
- Implemented layered garment rendering + asset management
- Designed Mongoose schemas for shirts, carts, orders, coupons, and measurements
- Built action modules + route handlers for carts, shirts, and webhooks
Responsibility
Payments & lifecycle
Linked CX, logistics, and finance through notifications, courier integrations, and PayPal/COD flows.
- Unified courier + payment webhooks into reconciled audit logs
- Added SLA alerting and escalation policies for fittings + deliveries
- Documented contingency playbooks and messaging templates for CX
Outcomes
Results that mattered
Each release was paired with telemetry and story-driven reporting, so the team knew what to double down on.
Studio adoption
88% completion
Measurement-first journeys plus PDF exports kept shoppers finishing the customization studio.
Cart persistence
+32% retained
Local storage syncing and selective checkout features stopped drop-offs between sessions.
Vendor ramp
< 5 days
Checklists, microsites, and reconciled payouts kept boutiques production-ready within a week.
Timeline
Moments that shaped the engagement
Every quarter left behind artifacts, rituals, and clearer ownership.
Discovery + concierge alpha
Mapped shopper + tailor journeys, validated layered garments, and soft-launched the concierge alpha.
Measurement-first studio
Opened the self-serve customization studio with gender-specific measurements and PDF spec exports.
Commerce + payments
Delivered smart carting, coupon validation, PayPal integration, and COD orchestration end-to-end.
Ops & retention scale
Rolled out courier SLA dashboards, retention campaigns, and vendor ramp playbooks ahead of full launch.
Documentation
Living playbooks and supporting material
Docs ensured new teammates could onboard in days, not weeks.
Notion
Commerce architecture brief
Captures storefront composition, App Router layout, and Clerk/Mongo boundaries.
Open documentMeasurement studio spec
Details garment layers, PDF exports, and data captured per form.
Open documentSlides
Commerce + ops runbook
SLA policies, courier integrations, and notification templates for CX + ops.
Open document